Retailer API

Scale your
retail reach

Gain immediate, valuable exposure to active
shoppers. By partnering on digital receipts and
catalogs, you unlock significant reach at zero
upfront cost while building on our high-power
infrastructure.

Request access
INSIGHTS_FETCH.PY
import optius

# Initialize the client
client = optius.Client(api_key="opt_live_...")

# Fetch real-time shelf engagement
data = client.intelligence.retrieve(
  category="beverages",
  metrics=["dwell_time", "conversion"]
)

print(f"Engagement Score: {data.score}")
Open banking

Open banking

Unified financial data integration. Access real-time transactions and merchant data through our secure PSD2-compliant gateway.

GET /v2/banking/transactions
// Request unified consumer data
{ "provider": "aisp-01", "range": "90d" }
Digital receipts

Digital receipts

Partner with us on digital receipts and gain free, instant visibility to thousands of active Optius shoppers.

Digital receipts
Digital catalogs

Digital catalogs

Share your catalogue data and your deals go straight to thousands of active shoppers on Optius - instantly, at no cost.

Digital catalogs

Data enhancement

Build power while gaining exposure. Transform basic SKU data into strategic intelligence layers that drive consumer loyalty and sustainable choices.

Through the Nudge2Green project, developed in collaboration with SDU, Aarhus University, the University of Copenhagen, and Food Organization of Denmark, we combine AI, behavioral science and life cycle data to nudge consumers toward greener and healthier choices, not more consumption.

Heco et al builds the data foundation and core algorithms that turn raw purchase data and electronic receipts into actionable insights. The Nudge2Green project runs from 2025 to 2027 and is supported by the AgriFoodTure Partnership, funded by Innovationsfonden and the EU.

Read more about the project

Capabilities

CO2 carbon scoring

Product level CO2e calculations based on life cycle data for transparent climate impact.

Health and nutrition meta data

Comprehensive nutritional information to support healthier consumer choices.

Smart categorization

AI powered categorization and product tagging for better structure and discoverability.

Market trend data

Real time insights into market trends and consumer behavior to stay ahead.

Build Power. Scale Your
Reach Today.

Ready to bridge your infrastructure to a growing customer base?
Partner with us today for dedicated API access and start reaching
active shoppers for free.

Available in

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