AI decision engine
24/7 AI Analyst that turns complex data into clear answers, recommendations, and next best actions.
Insights platform
Helping brands
and retailers to
grow the category
Unlock deep behavioral patterns with our
multi-tiered insights platform. From
self-
service surveys to neural-driven shopper
analysis.
The feedback loop
Surveys
Close the distance between decision and data. Create
targeted surveys in minutes
through our merchant
dashboard and deliver them instantly to thousands of
verified shoppers on the Optius app.
Use your own audience or our on demand respondent panel
Instantly reach verified Optius users
Target by geography, demographics, and real purchase behavior
Reach buyers of specific categories or SKUs
Combine opinions with real transaction data
Prebuilt modules for brand and concept testing
Beyond the receipt
Shopper intelligence
Close the distance between decision and data. Create
targeted surveys in minutes through our merchant
dashboard and deliver them instantly to thousands of
verified shoppers on the Optius app.
Survey + purchase intelligence
Combine real purchase data with surveys by reaching category buyers or non-buyers.
Full-funnel insights
Analyze category, brand, product, price, promotion, and distribution in one platform.
Shopper behavior & cross-channel analysis
Understand who buys, where they buy, and how behavior shifts across retailers and channels.
Switching & growth dynamics
Track loss, gain, and switching to uncover what drives performance.
From market to SKU-level detail
Drill down from high-level trends to granular SKU-level insights.
Neural research
AI analysis
The absolute peak of market intelligence. AI analysis integrates
the full Survey and Shopper intelligence capabilities with generative
AI to decode the subconscious drivers of consumer loyalty
Meet your AI analysis
Stop hunting through dashboards.
Interact with your proprietary data
using natural language. Ask complex
questions and get instant, visualised
answers backed by our neural engine.
"Why are Gen Z shoppers switching
to private labels in Denmark?"
to private labels in Denmark?"
"Predict the impact of a 5% price
hike on brand loyalty next quarter."
hike on brand loyalty next quarter."
Opportunity & gap detection
Automatically uncover hidden gaps, risks, and growth opportunities across category, brand, product, and pricing.
Predictive & scenario intelligence
Forecast trends, simulate what-if scenarios, and model the impact of pricing, promotion, and distribution decisions.