Shelf intelligence
that grow sales

Billions of data points, transformed into real-
time shopper insights. Understand what
drives decisions at the shelf and act on it.

Explore platform

AISP license by the Danish FSA

Independent receipt solution

Part of Mastercard Lighthouse

Built on real purchase behaviour

42.8M+

Anonymized, verified receipts via Optius platform

100k+

Shoppers with rich demographic and transaction data

4.7M+

Total distinct products

From consumer action
to business intelligence

A transparent, secure, and ethical data loop where everyone wins - empowering users through our Optius app while giving brands clear, reliable market insights.

Optius app

Optius app

Optius is built on a foundation of trust. We are 100% independent and non-retailer owned, focusing entirely on user rights and financial empowerment.

Privacy

AISP licensed & GDPR compliant

Independence

100% independent of retail chains.

Innovation

Real-time tools for smarter spending.

Intelligence platform

Intelligence platform

We synthesize trusted consumer data to help brands build a deeper brand-to-consumer connection. Gain the clarity needed to iterate faster and win at the shelf.

Self optimization

Identify perfect placement based on real shopper missions.

Real-time feedback

Instantly measure product shifts and consumer sentiment.

Trusted by

Master the marketing mix with our insights platform

Our flexible pricing tiers are designed to scale with your business needs, from basic surveys to advanced neural research.

Surveys

Consumer feedback at scale with unlimited reach

Free

Create and send unlimited surveys
Collect unlimited responses from your own audience
Send surveys to our respondent panel on demand

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Shopper intelligence

Real purchase insights from tens of thousands of receipts

From

€3,499 /month

Includes everything from the free Surveys plan
Send surveys to category buyers or non-buyers
Category, brand, and market performance insights
Product analytics across assortment, trial, and repeat
Loss, gain, and switching dynamics

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AI analysis

Surveys, shopper intelligence, and AI analysis - all in one platform

From

€10,499 /month

Includes everything from Surveys and Shopper Intelligence
24/7 AI Analyst for instant answers, analysis, and decision support
AI-generated surveys based on detected gaps, trends, and business questions
Automatically identify opportunities, risks, and performance drivers
Surface hidden gaps across category, brand, product, price, and promotion
AI-powered sentiment mapping across survey responses and shopper feedback
Automated recommendations on what actions to take and why
Continuous monitoring with proactive alerts on changes and anomalies

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Available in

Denmark Sweden Norway Finland Switzerland Croatia Poland